SARA WASS

Hey! I'm Sara, a creative director and photographer with over a decade of experience in multidisciplinary, cross-platform work. I've been a photographer and studio artist since my teen years, and have since grown my practice into creative fields across industries, either working solo or bringing along a studio or production team where necessary. My background is in Psychology and Journalism, so no matter the project, I tend to back my decision making with psychological research and insight. I don't beat around the bush -- what's important to me is showcasing how people deeply feel inside, and bringing desire to the surface (can you tell I'm a scorpio?). My values go beyond a high standard of aesthetics, but also sustainability, equity, accessibility, honesty, and often humor. 

I've held a longtime role as the perma-lance Associate Creative Director at Warner Music Experience, developing or directing high level video, experiential, and digital concepts for Fortune 500 brands' commercial campaigns (like this one for Coca Cola). Previously, I was contracted at obé Fitness to update their brand identity while creative directing and producing the launch of dozens of new digital and e-commerce marketing campaigns (seen here). In the meantime, I shoot photos for brands like TikTok and FEELD, build sculptures out of acrylic, bake cakes, 

With a vast network of global creatives and a never-say-no mentality, here's what my capabilities are:

  • Creative direction and consulting
  • Directing
  • Photography
  • Photo shoot production
  • Video production and video post production
  • Experiential & event production
  • Conceptual development of marketing campaigns
  • Mood boards!!!
  • Deck design
  • Art direction
  • Graphic design
  • Photo editing and retouching
  • Copywriting
  • Research
  • Creative writing & think pieces
  • Styling (including prop styling)
  • Illustration
  • Artist booking & management
  • Artist bio writing
  • Music industry consulting
  • DJing sometimes

Works featured in -

Artnet
Buzzfeed
Dance Gazette
Die Presse Am Sonntag
E
Entrepreneur
Gothamist
Guest of a Guest
Haaretz
Hidden Hoi An
Huffington Post
i-D
La Repubblica
LA Times
Magnetic
Metro.us
Mixmag
MoMA PS1: A History - Hardcover
NOISEY
Observer
Pitchfork
Resident Advisor
Stereogum
The Wall Street Journal
THUMP
TIME
TimeOut Israel
UPROXX
Vibe Magazine
VICE
VICE Sports
VICELAND
WWD

Previous Roles & Gigs -

Associate Creative Direction, Warner Music Experience (2022 - Present)
Photo Editor & Retoucher, Artsy (2023 - Present)
Creative Direction, obé Fitness (2022)
Creative Consulting, HELO.tv / Deloitte ESG (2022)
Creative Services, Stept Studios / REI (2021)
Design Direction, Twisted Rope / Accenture (2021)
Creative Production, Day One Agency / Nike Yoga (2021)
Photo Editing, Thinkful / Chegg (2021)
Art Direction & Photography, Precious Baby App (2020)
Digital Production, Edelman (2020)
Retouching, Simone Perele Lingerie (2021 - 2022)
Photo Editing, The Points Guy (2018 - 2019)
Content Direction, Tentrr (2018)
Experiential Production, RINSED (2014 - 2017)
Design Management & Reporting, VICE (2015 - 2016)

Written works for -

VICE
Rafael Espinal for NYC
Bullish
Bushwick Daily
AWAL Blog
ICON Collective
Skyhour

Please inquire here for a formal CV, studio art commissions, or just to say hi!

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