SARA WASS

july 2020; i transformed my living room into a mini studio in collaboration with Precious Baby. the creative director and myself [remotely] strategized different objects that i could arrange & hand-build into numbers 0-9 to represent a baby's birth month [or year], which would then be uploaded into the app to use as a milestone in a photograph.

i remotely produced the project during the peak of the pandemic, working with local shop owners to find photogenic donuts, flowers, etc., shooting the objects & post-processing the images in adobe programs as JPEG images & designing them as transparent PNGs, which would then become "stickers" - owning this project logistically & creatively from start to finish.

Floral design in the shape of numbers using eucalyptus, roses, and sunflowers.

the flower arrangements were the biggest challenge, but by far my favorite. i chose eucalyptus as my base, & used clear fishing line to bend & gently tie the ends together, forming rounded numbers. i used lavender roses & sunflowers as accents.

Flower styling in the shape of a number one.

other objects included donuts (very sticky and not camera-friendly), tiny baby socks, miniature stuffed animals, colorful shower loofahs, and some other objects you can find in the Precious Baby app :) throughout this page you can see before/after photos and isolated PNG images of numbers.

Food photography of colorful donuts.

the Precious Baby app uses AI to select your "best baby photos," cropping your baby out of the image & inserting them into the app's templates. i attempted to use images of myself here using the app, while the previous templated images i created using photoshop:

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