Starbucks: Wellness Your Way
Director and Creative Lead
In 2023, Starbucks came to WMX with the goal of redefining stereotypical "wellness" for their winter drinks campaign. I wrote and directed Wellness Your Way, a 2-part video series highlighting everyday people who maintain a unique feel-better practice outside of their daily grind. More specifically, a wellness routine that the average person might not immediately think of when they hear the word "wellness."
I was both the creative lead and director on the project after it sold, from the pre production phase of casting (two talented individuals Alicia and Q), writing scripts and art directing, to directing talent and crew on set in LA, and overseeing post production editing, audio and graphics. Each video integrated a different Starbucks winter drink (the Pistachio Latte and the Iced Hazelnut Oatmilk Shaken Espresso). Final deliverables included 2 full length episodes hosted on the WMX Presents YouTube Channel, in addition to a variety of social-first cut downs, vignettes, and pre-roll videos.