obé x SHOWFIELDS
Creative Direction, Technical Design
An experiential activation for guests at SHOWFIELDS Noho to try out obé Fitness, by putting themselves in the LED-backed obé box -- a replica of the one in obé's studio. Athletes could select from a variety of on-demand obé classes using obé's Roku integration, and take classes filmed live from the obé studio. Users were also awarded a free month of obé by signing up via the QR code on the signage.
